Here’s How I Work

If you’re on this page, we’ve already had a conversation—and I’m glad we did.

What you’ll find below is a simple breakdown of the two ways I work with founders that want more control over how they’re seen, who they attract, and the type of projects they take on.

FORM is the strategy piece—defining your niche, message, and ideal client clearly, so your practice stops blending in.

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FOCUS is the ongoing lead generation—monthly campaigns that turn that clarity into real, qualified enquiries.

This page explains what’s included, how it works, and what to expect. If it all looks good, I’ll send over next steps.

Let’s build something that actually gets you noticed—for the right reasons.

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  • I help you define the one thing that sets your practice apart—beyond “we do quality work” or “we care about design.”Whether that’s a type of client, a kind of project, or a specific design philosophy, we’ll carve out your lane in the market.

    How: Through guided strategy calls, competitor analysis, and brand discovery questions tailored to your past projects and future goals.

  • This is where we turn your unique positioning into clear, confident language.

    We’ll craft the key phrases that explain what you do, who it’s for, and why it matters—without the waffle.

    How:
    We extract your values and voice from interviews and existing material, then shape them into useable messaging: straplines, headlines, website copy starters, and elevator pitch wording.

  • We’ll identify exactly who your best clients are—and why they chose you.

    This gives you a filter for all your marketing going forward, so you stop attracting time-wasters or the wrong type of work.

    How:
    We build detailed profiles based on your best past projects, interview insights, and current enquiry patterns. You’ll get a profile you can actually use, not a vague persona.

  • We’ll map out the key stories and themes your practice should be known for.

    These become the backbone of your content—website, social, emails, project write-ups—so it all connects back to what makes you valuable.

    How:
    We generate 6–10 specific content angles, all rooted in your positioning and client needs. These are ready to brief to a writer, use yourself, or build into campaigns.