I start by understanding your practice inside out. What's actually working, what isn't, and why you're invisible.

Practice audit: Your current positioning, messaging and market presence

Client interviews: Speaking to your best clients about why they chose you and what situation they were in

Competitor analysis: How other practices position themselves (spoiler: they all sound the same)

Deliverable: Research summary showing exactly where you stand

Through strategy sessions, I get you crystal clear on who you're for and what makes you different.

Who: Your specific clients - exploring niching, narrowing and understanding their exact situation

What: Your unique expertise - exploring specialisation and what you do that others can't or won't

How: Your positioning - exploring what makes you the obvious choice for these specific people

Deliverable: One-page positioning document

I turn your positioning into words that actually connect with your ideal clients, covering:

Who you are: Your practice in plain English

What you do: Your offer without the architectural jargon

Who needs it: Your clients' real Tuesday morning problems

Their situation: The specific circumstances that make them perfect for you

What changes: The outcome when they work with you

Why you: What makes you the obvious choice

How you work: Your approach and what makes it different

Proof: Why they should trust you

Deliverable: Complete messaging framework

I map your new messaging into copy for your main website pages:

Homepage copy: Opening with who you're for and what changes when they work with you

About page copy: Your story, expertise and credibility without the usual architectural waffle

Services page copy: What you do and who specifically needs it, in language real people understand

Deliverable: Complete website copy ready to use

I create your new proposal framework positioned around your specific expertise:

Their situation: Framing the exact problem you solve for your specific clients

Your approach: Your unique way of working and why it matters for their situation

The outcome: What specifically changes when they work with you

Why you: Proof you're the right choice for their exact problem

Case study: An example that reinforces your positioning

Deliverable: Proposal template with positioning built in

Launch planning session to get your new positioning working in the market:

Visibility strategy: Where your ideal clients actually look and how to be there consistently

Content approach: What to say and where to say it without becoming a content creator

Referral system: Making it easy for people to recommend you for the specific thing you do

Deliverable: Launch plan and ongoing visibility strategy