A five-week positioning programme for architecture practices.
Architecture practices often present themselves in remarkably similar ways. While the work itself may differ significantly, the language, websites and portfolios frequently feel interchangeable.
I've found that many practices don't have a marketing problem. They have a positioning problem.
FORM + ( FOCUS ) is designed to fix that.
Download the Programme Guide
WHY POSITIONING?
I've never believed that better marketing begins with a new logo or website. In my experience, they're the result of good positioning, not the starting point.
Once your practice is clear about who it's for, what makes it distinctive and why clients choose it, everything else becomes much easier.
The programme
Over five weeks, we'll work through four stages.
Positioning
Messaging
Practice Identity
Website
Let's talk.
If you're wondering whether FORM + FOCUS is right for your practice, I'd be pleased to have a conversation.
I'm Ben Holroyd, an independent brand consultant with more than twenty-five years' experience working with architects, property businesses and design-led organisations.
FORM + FOCUS brings that experience together into a single programme for architecture practices.
Download the Programme Guide
Want to hear more? Let’s have a chat.
Schedule your Appointment