The Architect
Playbook
Stop Chasing Every Client How to Attract the Right Ones Instead
Tired of competing on price with practices half your experience?
This playbook contains the questions that separate practices who struggle from practices who thrive.
The Problem You Know Too Well
Your last five enquiries all asked about price first.
Clients compare you to three other practices and choose the cheapest.
You're doing good work but competing with everyone for the same projects.
Sound familiar?
People see you.
They just can't tell you apart from anyone else.
When clients can't tell you apart, price becomes the only differentiator.
But your best clients aren't random. They have something in common. A pattern you're missing.
What's Inside
The Best Client Audit
Discover the hidden pattern in your favourite projects
The Positioning Framework
What makes you the obvious choice instead of another option
The Message Formula
Stop explaining what you do.
Start solving what they need.
The 30-Day Plan
Complete roadmap to attract better clients
11 exercises. 6 frameworks. 1 outcome:
Better clients.
This Isn't Theory
Every exercise comes from 20 years of agency experience and working with dozens of architect practices.
No fluff. No jargon. Just the clarity work most architects never do.
What Changes
Get clear on who you're actually for, and everything shifts:
Higher quality enquiries from people who actually need what you do
Less price pressure because you're not competing with everyone
Easier referrals because people know exactly what you do
More repeat clients who value your specific expertise
Worth Your Time?
If you follow the exercises properly, you could increase your average project fee by 20-30% within six months.
On a £50k project, that's £10-15k extra revenue.
The playbook costs £350.
Ready to Stop Chasing Every Client?
£350 for a Limited time.
Instant access.
Start today.
Questions? Drop me a message. I'll get back to you within 24 hours.