Positioning & messaging for Architects.
Get better clients. Stop competing on price.
Start standing out.
The Referral Trap.
Your pipeline relies on luck. Word of mouth. Chance referrals. Someone remembering your name at the right time.
It works—until it doesn’t.
Meanwhile, the good work goes to practices who’ve positioned themselves to win it.
They stopped selling “design.”
They stopped saying award-winning, innovative, bespoke.
And started saying something specific.
They talk like humans.
They name real problems.
They’ve become known for one thing.
And when clients need that thing—there’s only one name that comes to mind.
That’s positioning. And it works.
I’m Ben. I help architects
stop blending in.
Through my 6-week programme,
FORM + FOCUS, I help you:
—Get brutally clear on who you’re for
—Build your message around it
—Attract better-fit clients—consistently
This isn’t about marketing tricks.
It’s about truth. Getting specific. Owning your edge. Saying no to the wrong projects.
Because when you do that,
everything changes.
The shift looks like this:
Before:
Competing on price with practices
half your experience
After:
Charging more, with clients who know
you’re the right fit
Before:
Explaining why you're different
After:
Being different
Before:
Sounding like everyone else
After:
Saying something real—and being heard
The FORM + FOCUS Programme
Our 6-week agency positioning and messaging programme to help you tell and sell your unique expertise.
Architects don’t need more noise.
You need clarity, sharper messaging, and a positioning that makes you stand out for all the right reasons.
This programme gets you there—step by step.
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