Focus Is A Commercial Decision

I think focus is one of the most misunderstood ideas in business.

People often see it as a creative decision. I don't.

I think it's a commercial one.

Every time a practice says yes to a project, a sector or a type of client, it's quietly saying no to something else. Time, attention and energy are limited, so every decision shapes where the practice is heading.

The mistake I see is trying to be everything to everyone.

It feels like the safest option, but I've rarely found that to be true.

The practices that stand out are usually the ones that have made some deliberate choices. They're clear about the work they want to do, the clients they want to work with and, just as importantly, the opportunities they're prepared to walk away from.

That doesn't mean turning work down for the sake of it.

It means having a direction.

I've found that growth rarely comes from doing more.

More often, it comes from doing fewer things, with greater clarity and greater intent.

Chat soon,

B