When growth slows, marketing is often the first thing people look at.

When clients struggle to understand the difference between two practices, price becomes an obvious point of comparison.

Most practices spend a great deal of time thinking about the clients they want.

Most practices assume good work speaks for itself.

Focus is often spoken about as though it's a creative exercise.

Visibility is often mistaken for success.

Most practices can describe what they do.

Most growth challenges begin to look remarkably similar after a while.

Most practices would like better projects.

A few weeks ago I spent an afternoon reviewing architecture websites.